E-Marketing Meaning, Definition, Advantages and Disadvantages.
E-mail Marketing: Advantages, Disadvantages and Improving Techniques E. Fariborzi andM. Zahedifard International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 232. acquire what they want and thus they obtain better view about what each section of current business will respond. So you can continue to send more relevant E-mails (4). Measurability. By E.
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the.
Recently, e-Marketing (EM) has been used by different companies to advertise their services and products (Mokhtar, 2015, p.1). e-Marketing means offering services and products using electronic tools and technologies. El-Gohery (2010, p.3) defined it as a new concept that is used to reach ideas, information and services to customer by using internet. Also, Chaffey (2007, p.1) focused on using.
However, in addition to such advantages there are many disadvantages of such type of marketing; the Electronic Marketing has deleted the privacy of the consumer, because all of his movements through the Internet have been divulged and under control, in addition to lack of exclusive security through the Internet. Accordingly, many losses equally occurred to the customer and the merchant due to.
An MBA thesis on marketing is not contained in one category for you could focus on one of the following things: relationship marketing, branding, cross-culture marketing, direct marketing, consumer focus, online and mobile marketing, and even ethics in marketing. With these, you can come up with a lot of MBA marketing dissertation topics. In writing an MBA thesis in marketing, you should come.
This could range from topic on Operations, Finance and Accounting, Marketing, Information Technology, Human Resources, E-Commerce, Economics, Entrepreneurship. Key Dissertation writing tips: Be Descriptive As much details as possible should be included in your Dissertation writing. You can ensure this by breaking down the research method, from.
Traditional marketing uses static text or advertising commercials to promote a product. If an ad is placed in the newspaper, it can't change until you place another ad. For example, if you have a sale on bicycles that you put in the newspaper and then you run out of bicycles, you may have many unhappy customers. On the other hand, on the Internet you can instantly update your page to let.